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Privacy Policy

The Word Runs Through It “The Company” is committed to protecting and respecting your privacy through “The Website”.

This policy (together with “The Company’s” Terms of Use & Service and any other documents referred to on it) sets out the basis on which any personal data “The Company” collects from you, or that you provide to “The Company”, will be processed by “The Company”.  Please read the following carefully to understand “The Company’s” views and practices regarding your personal data and how “The Company” will treat it.  “The Company” will keep certain basic information when you visit “The Website” and recognise the importance of keeping that information secure and letting you know what “The Company” will do with it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is The Word Runs Through It of 145 – 157 St. John Street, London, EC1V 4PW, UK (Registration Number 8297396).

This policy only applies to “The Website”.  If you leave “The Website” via a link or otherwise, you will be subject to the policy of that website provider.  “The Company” has no control over that policy or the terms of the website and you should check their policy before continuing to access the site.

Information “The Company” May Collect From You

“The Company” may collect and process the following data about you:

  • Information that you provide by filling in forms on “The Website”.
  • This includes information provided at the time of registering to use “The Website”, subscribing to “The Company’s” service or requesting further services.  “The Company” may also ask you for information when you report a problem with “The Website”.
  • If you contact “The Company”, “The Company” may keep a record of that correspondence.
  • “The Company” may also ask you to complete surveys that will be used for research purposes, although you do not have to respond to them.
  • Details of your visits to “The Website” including, but not limited to, traffic data, location data, weblogs, operating system, browser usage and other communication data, whether this is required for “The Company’s” billing purposes or otherwise and the resources that you access.

IP Addresses and Cookies

“The Company” may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers.  This is statistical data about our users’ browsing actions and patterns, and does not identify any individual and “The Company” will not collect personal information in this way.

“The Company” may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer.  Cookies contain information that is transferred to your computer’s hard drive.  They help “The Company” improve “The Website” and to deliver a better and more personalised service.  They enable “The Company”:

  • To estimate audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise “The Website” according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to “The Website”.

You may refuse to accept cookies by activating the setting on your browser, which allows you to refuse the setting of cookies.  However, if you select this setting you may be unable to access certain parts of “The Website”.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to “The Website”.

Where “The Company” Stores Your Personal Data

The data that “The Company” collects from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”).  It may also be processed by staff operating outside the EEA who work for “The Company” or for one of our suppliers.  Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.  By submitting your personal data, you agree to this transfer, storing or processing.  “The Company” will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to “The Company” is stored on our secure servers. Any payment transactions will be encrypted. Where “The Company” has given you (or where you have chosen) a password which enables you to access certain parts of “The Website”, you are responsible for keeping this password confidential. “The Company” asks you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure.  Although “The Company” will do its best to protect your personal data, “The Company” cannot guarantee the security of your data transmitted to “The Website”; any transmission is at your own risk.  Once “The Company” has received your information, it will use strict procedures and security features to try to prevent unauthorised access.

Uses Made of the Information

“The Company” will use information held about you in the following ways:

  • To ensure that content from “The Website” is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from “The Company” or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and “The Company”.
  • To allow you to participate in interactive features of “The Company’s” service, when you choose to do so.
  • To notify you about changes to our service.

“The Company” may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and “The Company” or they may contact you about these by (email or telephone).

If you do not want “The Company” to use your data in this way, or to pass your details on to third parties for marketing purposes, please state so on the form on which “The Company” collects your data.

Disclosure of Your Information

“The Company” may disclose your personal information to third parties:

  • In the event that “The Company” sells or buys any business or assets, in which case “The Company” may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If “The Company” is under a duty to disclose or share your personal data in order to comply with any legal obligation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your Rights

You have the right to ask “The Company” not to process your personal data for marketing purposes.  “The Company” will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.  You can exercise your right to prevent such processing by stating so on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at:

“The Website” may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that “The Company” does not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Access to Information

The Act gives you the right to access information held about you.  Your right of access can be exercised in accordance with the Act.  Any access request may be subject to a fee of £10 to meet “The Company’s” costs in providing you with details of the information we hold about you.

Changes to Our Privacy Policy

Any changes “The Company” may make to its privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.  However, we advise that you check this page regularly to keep up to date with any necessary changes.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to: